No, its not what you're thinking. Apparently soda jerks were employees who used to man the soda machines in early 1930's. Grand opening in early March, we decided to have a go 2 weeks after opening because we've heard mixed reviews from folks, and its a new burger joint.
When you first walk in, you're greeted with slick dark wood paneling, dim lighting, minimalistic decor, classy wine wall, along with an enthusiastic host. Unfortunately, other than the host, service was pretty abysmal after we were shown to our table. We noticed an older businessman ordering 2highballs, chased with several beers while he waited for his meal, and only after a cursory attempt at conversation, the two barstaff promptly ignored him for the rest of the night, despite it being completely obvious that gentleman was hoping for some human contact.
Moderate range for wine choices, though you would look pretty hilarious trying to be a wine snob and biting into a mediocre burger. They did however have a good selection of soda pop and brewed sodas that you can easily find if you stop off at Planet Organic or Sunterra.
At first glance, the menu looked promising, with a small section that listed out nutritional info for the calorie counters, a few meal salads, with chilli and mac and cheese thrown in along with a list of burgers. We had the aptly named heart attack platter for the appetizers - a slightly oil oozing plate of soggy fries with half of it poutine-ized and the other side swimming in chilli. While the gravy for the fries was passable, the pseudo cheese curds were awful - mushy chunks of bland cheese. The chilli was watery with no discernible bits of meat and a few beans. Our order of onion rings had a thick unseasoned batter that oozed oil if you merely looked at them. If you really enjoy "juicy" onion rings that gush oil into your mouth, have at it or just over-fry McCain's frozen onion rings and leave it sitting in the oil at home.
The Western burger that my fellow foodie ordered unfortunately had a thick layer of off-putting bitter char, and was overcooked. The onion ring found inside became mush due to the same chilli mentioned before dumped on the burger as sauce. The bun also suffered the indignity of disintegrating into an inedible paste thanks also to the watery chilli. After about 2-3 bites, my fellow foodie was strongly thinking that using utensils to finish off this burger was a write off.
The Traditional burger that I ordered luckily did not come out charred, though it was a bit dry and overcooked. The burger was unseasoned and despite the multitude of toppings, did not elevate the burger past palatable. Was only able to have one bite of the baked macaroni and cheese side that came with my burger - the mac and cheese while having a lovely browned cheese topping, had a strange powdery and grainy cheese sauce with an off-putting texture.
Quibbles - poor and indifferent service, charred burgers, watery chili, inedible grainy mac and cheese. If only the food matched the decor, with the excellent service of the host rubbing off of the rest of the staff. This new burger joint has a long way to go before their aspirations to become an outstanding burger place can become reality. What was supposed to be a tongue in cheek name is shortened into an apt description on the staff shirts of the depressed and unenthusiastic waiters that eventually ignored their customers unless the manager or host happened to breeze by. We didn't have didn't have the heart to tell the manager when he stopped by, what we truly thought of his new burger joint, but it'll be around for a while as people hear about it, and you can judge for yourself. Just cross your fingers before you order.
Address 17520 100 Avenue Edmonton, AB
Phone (780) 486-5375
Hours varies, check website